When it comes to competing for a share of the Texas electricity market, retail electricity providers compete on price. Houston electricity customers want to know who has the best price and how long they can lock in that price. Customer service, renewable options, mobile apps, and online tools are other points of comparison between companies; however, price is often the deciding factor for customers.
Because price is tantamount, the retail electricity advertising you see around Houston reflect this fact. Advertisements often contains offers of free nighttime electricity, free weekend electricity, rebates when you switch, and rewards when you convince your friends to switch. They want you to believe you’ll get the best deal possible when you sign up with their plan.